To get your Average Order Value (AOV), you just need one simple calculation: divide your total revenue by the total number of…
How to Calculate Customer Lifetime Value for Real Growth
Calculating customer lifetime value is all about figuring out the total amount of money you can expect from a customer over their…
Build a Smarter Customer Acquisition Cost Calculator
Relying on a single, blended Customer Acquisition Cost (CAC) is a recipe for wasted ad spend. That one simple number feels clean,…
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