Web Services

SEO Discovery Questionnaire

Discover Your Website Goals with Our SEO-Friendly Web Design Questionnaire
Our Web Design Questionnaire is designed to help us understand your website needs, business objectives, and design vision. By collecting key details about your branding, preferred features, target audience, and SEO goals, we can build a visually engaging, user-friendly, and search-optimized website that drives results and supports your online growth.

Welcome! Please complete this SEO Discovery Questionnaire to help us better understand your website, goals, and audience.

1. Business Overview

Business Name and Website URL
Describe your business model (e.g., DTC, B2B, hybrid)
Explain how your business operates — whether you sell directly to consumers (DTC), work with other businesses (B2B), or combine both approaches. This helps tailor SEO strategy to your audience type.
Product categories (e.g., coffee blends, merchandise)
List the main types of products you offer so we can prioritize SEO efforts based on category performance and relevance.
Product source (Manufactured, white-label, 3rd-party retail)
Describe how your products are sourced or created: manufactured, white-labeled, or third-party retail.
Target audience (Demographics, interests, location)
Share your audience’s demographics, interests, and online behavior.
Unique Selling Points (USPs)
List what makes your brand or products unique in the market.

2. Goals & Expectations

Top 3 Business Objectives (6–12 months)
List 3 specific business goals related to growth, visibility, or engagement.
Primary SEO Focus
Choose where you'd like to focus your SEO efforts for best results.
SEO Priority: Coffee, Apparel, or Both?
Let us know which product category is more important to optimize for search engines.
Keyword Types to Target (Branded, Category, Long-tail)
What types of keyword searches do you want to appear in? (e.g., brand name, category names, long-tail phrases)

3. Website & Platform Info

CMS/Platform (e.g., Shopify, WordPress)
Mention the CMS or platform powering your site (e.g., Shopify, WordPress).
Do you have a blog or knowledge base?
Do you have a blog, FAQ section, or knowledge base to support content SEO?
Is the content professionally written or self-created?
Is your website content professionally written or created internally?
Tools installed (e.g., GA, Hotjar)
Mention any tools currently set up for tracking and analytics (e.g., GA4, Hotjar, Clarity).
Do you have multilingual or multi-regional sites?
Let us know if your site serves users in different languages or regions.

4. Current SEO Status

Past SEO efforts and results
If SEO has been done previously, summarize the scope and outcome.
Available SEO Tools
Select the tools you've already configured on your website.
Keywords that bring traffic
List keywords or phrases people search to find your website.
Top 3 SEO competitors
List 2–3 websites you consider top competitors in SEO or industry reach.
Existing SEO audits or site health reviews?
Share any past technical or content SEO reports, audits, or health check documents.

5. Technical & Onsite SEO

SEO framework in place (e.g., Yoast, Smart SEO)?
Mention plugins or custom setups used for SEO (e.g., Yoast, Smart SEO, Schema).
Are product/collection pages optimized (meta, alt, schema)?
Are pages optimized with SEO titles, meta descriptions, structured data, and alt tags?
Site speed and mobile performance rating?
Rate or describe how well your site performs on desktop vs. mobile devices.
SEO-friendly architecture (URLs, breadcrumbs)?
Does your site follow SEO-friendly architecture (clean URLs, breadcrumbs, logical navigation)?
Sitemap.xml and robots.txt submitted?
Have your pages been submitted to search engines via XML sitemap and robots.txt?

6. Content Strategy & Backlink Profile

How frequently do you publish content?
Indicate how often you update your blog, resources, or landing pages.
Do you have a content calendar or SEO strategy?
Describe your approach to content planning and alignment with SEO goals.
Internal linking structure between content?
Explain whether related pages and products are interconnected through internal linking.
Backlink efforts (PR, guest posts)?
Have you conducted link-building campaigns, PR, or published guest articles?
Influencer/affiliate linking activities?
Do influencers or affiliates link to your products or pages externally?
Are images branded and optimized?
Are your product images and visuals named, sized, and tagged properly for SEO?

7. Team & Workflow

SEO contact(s) for content, tech, and reports
Name the team members involved in content approval, tech implementation, and reporting.
In-house or freelance developer?
Let us know if there is a dev resource for technical SEO implementation.
Collaboration across marketing, dev, content?
Are different departments aligned and working together on SEO initiatives?

8. Budget, Timeline & KPIs

Monthly/quarterly SEO budget
Share your monthly or quarterly budget range allocated for SEO.
Ideal timeline for seeing SEO results
When would you like to see meaningful changes from SEO work?
Top KPIs to measure (e.g., traffic, ranking)
Which metrics matter most to you—traffic, rankings, conversions, or something else?

9. Additional Context

Seasonal trends or product launches?
Let us know of any seasonal campaigns, trends, or launches to consider in planning.
Target geographies or regions?
Which locations or regions are you targeting with your content or products?
Running paid ads (Google, Meta)?
Are you running paid media in parallel with SEO (Google Ads, Meta)?
Selling on marketplaces and SEO relation
Mention if you sell on marketplaces (e.g., Amazon, Faire) and how SEO ties into that.